Justin Watkins, Creative Direction and Interaction Design
DMO Mojo Conference - New Orleans, LA DMO Mojo Conference - New Orleans, LA DMO Mojo Conference - New Orleans, LA DMO Mojo Conference - New Orleans, LA DMO Mojo Conference - New Orleans, LA DMO Mojo Conference - New Orleans, LA
2011
DMO Mojo

The 1st Annual Destination Marketing Organization (DMO) Conference in New Orleans hosted by MMG Worldwide.

You've got to love projects that start with nothing more than a rough idea that only exists in a few peoples minds. You're able to take core idea and create all the supporting elements that build into something that looks substantial.

I began by renaming the conference "DMO Mojo" then started on the identity and collateral. The identity was created in a way that reflects aspects of the host city and will change each year along with the host city, but still keep the core aspects of the logo's mark. With identity in place, next came the flood of printed collateral, teaser site, introduction video, full flash website, and mobile version. Hopefully the playfulness of the work carries on to the actual conference itself.

Agency:

MMG Worldwide
Justin Watkins Art Director & Flash Design
Gary Yavicoli Flash Developer
Chris Fisher Flash Developer
Danica Lyons Flash Developer
Nick Christus Front-end Developer
Rick Dunn Copywriter

Dislike

RSS FeedLinkedInTwitterFacebook